We believe that to succeed in retail market, we need to have brand recall from our customers. On this belief, we have our own in-house marketing team focusing on developing different strategies to retain the existing customers and attract new customers to increase the footfalls i.e. increase the flow of customers in our stores.

The marketing team deploys various marketing methodologies to increase footfalls in our stores by advertising our stores and sarees on Television Channels, putting hoardings, Brochures, Newspaper Advertisements, offering discounts on different occasions, tracking the marketing campaigns of our competitors and devising the counter move to restrict our customers to move to any other stores.